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Department of Marketing Guest Speaker - Alexandra Rosen

Department of Marketing Guest Speaker - Alexandra Rosen

Maybe without data it's just a hunch? Research in Support of Brand and Mission Business Goals

*Discover how data-driven insights are shaping small business strategies worldwide with Alexandra Rosen! 

Alexandra leads a research initiative established in 2018 to quantify the economic impact of  20+   million online microbusinesses. Her work provides insights into the demographics, attitudes, and needs of these entrepreneurs, shaping small business policies globally. Previously with Cisco and Google, Alexandra also contributed as an entrepreneur-in-residence at UCLA Anderson Venture Accelerator. Her expertise has been featured in major media outlets like New York Times and HBR, and she holds degrees from Stanford University and UCLA.

Date:
Thursday, July 25, 2024
Time:
1:30pm - 3:00pm
Location:
Boca: SF 109
Campus:
FAU Boca
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